Franchise Marketing Strategy: 5 Benefits of an Established Brand

As a franchisee, working with an established brand helps you take advantage of a strong franchise marketing strategy.

When considering a franchise investment, it’s normal to feel a mix of excitement and uncertainty. After all, you’re weighing your options between starting a business from scratch or stepping into an established franchise model. Specifically, a franchise marketing plan is one of the most significant advantages of becoming part of a franchise network like The Tailored Closet.

Marketing Support: The Key to Successful Franchising

Unlike starting an independent business where all advertising and promotion fall squarely on your shoulders, investing in a franchise means you’ll have support from day one. The Tailored Closet, for example, offers a robust framework of franchise marketing support and advertising resources to help you attract customers and grow your business.

As a franchise owner, you benefit from a franchisor's established marketing strategies, designed to help you succeed in your local market.

1. National advertising campaigns: The Tailored Closet invests in large-scale advertising campaigns that elevate brand awareness nationwide. As part of a franchise system, you share in the benefits of these campaigns without shouldering the cost alone.
2. Digital marketing support: In today’s digital age, online presence is crucial. The Tailored Closet provides you with a comprehensive digital marketing strategy, including social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing campaigns. This helps you connect with your local audience while leveraging a national brand identity.
3. Website and content management: You don’t have to worry about building or managing a website from scratch. The Tailored Closet ensures that franchisees have access to a professionally designed, mobile-friendly website optimized for local search traffic. This helps you stand out in your market without having to hire your own development team.
4. Marketing materials: Many franchises offer pre-designed marketing materials such as brochures, flyers, and direct mailers. You can localize these materials with your specific information, saving you time and money on creating marketing content.
5. Ongoing marketing training: Franchisees are not expected to be marketing experts. As a new franchise owner, you’ll receive training on how to effectively execute local marketing strategies, with ongoing support available from the franchisor's marketing team.

The Difference Between Franchise and Independent Business Marketing

If you were to start your own independent business, you’d be responsible for every aspect of your marketing plan, from branding and positioning to advertising, digital strategy, and public relations. Building brand recognition would take significant time, effort, and money, especially in a competitive market.

In contrast, with a franchise like The Tailored Closet, much of this heavy lifting is done for you. The brand is already recognized, which means potential customers have an inherent trust in your business from the outset. Instead of spending resources educating consumers about who you are, you can focus on delivering quality service and building relationships within your community.

Franchise marketing support also benefits from a collective approach. Your marketing budget isn’t just your own—it’s part of a larger pool funded by franchisees across the system. This pooling of resources enables the franchise to implement high-impact campaigns that individual business owners might not be able to afford. The Tailored Closet, for instance, uses these collective funds to execute digital advertising, email marketing, and other strategic efforts at both the national and local levels.

Benefits of Investing in an Established Brand

When you invest in a franchise, you’re not just buying a business—you’re buying into a brand that has already built its reputation. Here are some of the key advantages of choosing an established brand like The Tailored Closet:

• Brand recognition: One of the biggest hurdles for new businesses is gaining the trust of consumers. An established franchise comes with built-in brand recognition, giving you a head start in attracting customers. The Tailored Closet’s reputation for high-quality, custom storage solutions means that customers are more likely to choose your business over a new, unknown company.
• Proven business model: The Tailored Closet has already refined its business model, and it works. You don’t have to experiment with different strategies to see what sticks. The franchise system provides you with a playbook of best practices that have been tested and proven effective across multiple markets.
• Marketing expertise: When you join a franchise, you benefit from years of marketing expertise. The franchisor’s team has likely experimented with different marketing tactics, identifying the ones that work best for the brand and your industry. This is invaluable, saving you from making costly mistakes in your early marketing efforts.
• Cooperative marketing fund: As part of a franchise, you contribute to a cooperative marketing fund as part of an ongoing percentage fee. This allows you to benefit from a range of high-impact marketing activities that might otherwise be out of reach as a solo business owner. Think of it as getting more bang for your buck, with marketing initiatives that are strategically crafted by professionals and designed to help your business grow.

Unlocking Marketing Potential with The Tailored Closet

Investing in a franchise like The Tailored Closet gives you more than just a business to run—we even provide you with a strategic partner committed to your success. Our marketing support and the collective resources of our franchise system work together to help you grow your business in a way that would be difficult to achieve independently.

With an established brand behind you, you can hit the ground running, secure in the knowledge that your marketing is backed by a proven system designed to bring customers to your door. In the world of franchising, you’re never alone with The Tailored Closet, and that’s the real benefit of investing in a franchise with a strong marketing strategy.

To learn more about franchising with The Tailored Closet and our Home Franchise Concepts family of brands, request info.